Case Studies

The Challenge

A life insurance agency was paying $38/lead through their previous agency. Lead quality was inconsistent — a 12% contact rate meant agents were spending most of their time chasing dead leads.

Our Solution

We rebuilt their entire campaign architecture from scratch. New ad creative using direct response principles, new landing pages optimized for life insurance buyers, refined audience targeting focused on high-intent signals, and a lead validation system to filter out bad data.

The Result

Within 60 days, CPL dropped from $38 to $12.40 — a 67% reduction. Lead volume increased by 200%. Contact rate improved from 12% to 38%. Lead-to-sale rate reached 5.2%.

The Challenge

A direct-to-consumer health supplement brand had plateaued at $50K/month in revenue. Their Facebook campaigns were unprofitable, their creative was stale, and they had no clear path to scaling. Their previous agency had been running the same ads for 6 months with no meaningful improvement.

Our Solution

We identified their single best-performing product and rebuilt campaigns around it. New direct response video creative, landing pages rebuilt for conversion, Google Shopping campaigns added to capture high-intent search traffic, and a post-purchase email sequence to improve LTV and repeat purchase rate.

The Result

Monthly revenue grew from $50K to $400K in 90 days. ROAS across all channels stabilized at 3.6x. Customer acquisition cost dropped by 44%. The brand went from unprofitable ad spend to their most profitable quarter.

The Challenge

A home services company was buying shared leads from lead aggregators at $55 each — the same leads being sold to multiple other companies simultaneously. Contact rate was around 12% and their sales team was demoralized.

Our Solution

We built an exclusive lead generation system from scratch. Geo-targeted campaigns reaching homeowners in their service area, landing pages with real-time booking integration, and a qualification flow that pre-screened for service urgency and budget.

The Result

Exclusive leads at $18 CPL — 67% cheaper than shared leads. Contact rate jumped from 12% to 38% because they were the only company calling. Lead-to-sale rate improved from 3% to 7%. Revenue grew by 280% in 6 months.

The Challenge

A financial advisory firm was struggling to generate qualified leads online. Their previous campaigns were attracting people who weren't serious about investing, and their cost per qualified appointment was over $400.

Our Solution

We rebuilt their lead generation strategy with a focus on qualification over volume. Multi-step lead forms that pre-screened for investable assets, retargeting campaigns for high-intent financial content readers, and a follow-up sequence that educated leads before the sales call.

The Result

Lead-to-appointment rate improved from 6% to 19%. Cost per qualified appointment dropped from $400 to $160. The firm's pipeline grew by 180% in 4 months.